Life Insurance Awareness Month (LIAM) is quickly approaching! By incorporating the topic of LIAM into your conversations this September, you can easily build your book of business with new clientele and conduct policy reviews with existing clients.

That’s why we want to make sure you’re properly prepared to talk about LIAM. Our free, customizable marketing materials can help you promote the benefits of life insurance and close the sale this September. Browse, Protective Life’s library of marketing resources, to customize and share prospecting and product-specific marketing materials.

Need a good conversation starter?
Whether you’re discussing life insurance with new or existing clients, it’s important that they understand and identify their needs before purchasing. Our Life Check-Up Guide can help encourage this conversation and help them understand the value and flexibility of planning with life insurance.

Looking for LIAM-specific materials?
Life Happens®, a nonprofit organization, provides access to sharable social media posts and videos that can help you reach clients with easy-to-understand life insurance content. Visit to begin accessing and sharing life insurance awareness month promotional content.

Let’s deliver on our promises. Together.

For Professional Use Only. Not for Use With Customers

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