Know What Matters

Stay in the know with our most recent news and updates

A New GUL Built for Life

We’ve recently launched Protective® Lifetime Assurance UL — our new GUL that offers clients a foundation for lifetime protection. See what our new product can offer clients.

COVID-19 Resource Center

At Protective, we want to assure you that we are committed to doing all we can to support our employees and your business during this unprecedented time. To keep you informed, we have created a COVID-19 Resource Center to house important information and updates. Please bookmark this page and visit it often.

Streamlining Our Agent Authentication Process

In February 2020, we made key updates to our agent authentication process when agents call into the Customer Experience Advocacy Team (formerly Life Customer Service, Annuity Contact Center and Claims teams.) With your feedback, we’ve made changes to our agent authentication process to make the process more streamlined for agents, while still protecting our customers.

Protective Advantage ChoiceSM UL Interest Crediting Rate Change

At Protective Life, delivering what’s promised is a decision — one we make every day — and doing the right thing is the foundation of everything we do. Therefore, we wish to inform you that we will be reducing the current interest crediting rate on Protective Advantage Choice UL from 3.75% to 3.50%, for both new business and current in-force business. This change will enable us to continue offering this solid, well-designed life insurance solution that meets our customers’ expectations.