Protective Life is dedicated to providing quality service, building trust and simplifying everything for you and our mutual customers. As part of that effort, we want to ensure you stay informed and compliant regarding regulations within our industry. Please review the following reminders about state regulations that may affect the processing of your submitted business with our company.

Advertisements of Life Insurance and Annuities
The Advertisements of Life Insurance and Annuities Model Regulation (NAIC 570-1) provides rules for life insurance and annuity advertising. Among other things, these rules require a system of control over the content, form and method of dissemination of all advertisements. A majority of states have adopted the NAIC Model Regulation, or a variation of it. A link to the complete Regulation, which provides detailed information regarding the rules for different advertising scenarios, can be found here.

In order to comply with this regulation, any advertising or marketing material referring to Protective – the company name, logo, products, or services – must be approved by the insurer prior to its dissemination. Therefore, these materials must be submitted to Protective’s Advertising Compliance Department and receive written approval prior to first use. Anyone that violates any provisions of this regulation, or knowingly participates in such violation, shall be subject to a fine up to $1,000 for each violation, as well as potential suspension or revocation of their insurance licensing agreement.

Insurance advertising is highly regulated with guidelines that differ from state to state. It is essential that all sales materials and communications clearly communicate to the customer by disclosing proper information and that these materials are based on the principle of good faith and fair dealing. Impacted materials include, without limitation, print media, internet, computer or electronic demonstrations or illustrations, radio, television, etc. Also, note that urging a customer to purchase or modify a policy through prospecting letters, form letters, and internet websites is also considered advertising.

You can find more information about our advertising and sales materials policy and our approval process on the Advisor website (

If you have any questions about the information provided, please contact Ashley Mann, Advertising Compliance Director, at or 205-268-3752.

We look forward to helping you meet the protection needs of our mutual customers — Today, Tomorrow, Together.TM

For Professional Use Only. Not for Use With Consumers.
Protective Life refers to Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life & Annuity Insurance
Company. Securities offered by investment Distributors, Inc. (IDI). IDI is the principal underwriter for registered products issued by
PLICO and PLAIC, its affiliates. PLICO is located in Brentwood, TN; IDI and PLAIC is located in Birmingham, AL.

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