While some carriers are increasing term rates, we repriced Protective^® Classic Choice Term with even lower rates. And, we recently added 35- and 40-year term periods, making Protective one of only three carriers to offer term coverage beyond 30 years. Now that’s a big deal.

We’ve recently launched Protective^® Lifetime Assurance UL — our new GUL that offers clients a foundation for lifetime protection. See what our new product can offer clients.

At Protective, we want to assure you that we are committed to doing all we can to support our employees and your business during this unprecedented time. To keep you informed, we have created a COVID-19 Resource Center to house important information and updates. Please bookmark this page and visit it often.

In February 2020, we made key updates to our agent authentication process when agents call into the Customer Experience Advocacy Team (formerly Life Customer Service, Annuity Contact Center and Claims teams.) With your feedback, we’ve made changes to our agent authentication process to make the process more streamlined for agents, while still protecting our customers.

Helping clients create a plan to protect their financial futures has never been more important, especially when considering how the COVID-19 pandemic could affect the economy and their plans for retirement.

At Protective Life, delivering what’s promised is a decision — one we make every day — and doing the right thing is the foundation of everything we do. Therefore, we wish to inform you that we will be reducing the current interest crediting rate on Protective Advantage Choice UL from 3.75% to 3.50%, for both new business and current in-force business. This change will enable us to continue offering this solid, well-designed life insurance solution that meets our customers’ expectations.

We’re launching several new improvements to our Protective Velocity program that will make doing business with us faster and easier.