We’re excited to announce the launch of our newest guaranteed universal life (GUL) solution, Protective® Lifetime Assurance UL. This straightforward GUL is competitively priced and ideal for clients seeking lifetime guarantees and predictable premium payments.

Protective Lifetime Assurance UL delivers:

  • Customizable guarantee lengths, ensuring clients are protected for their desired years of coverage.
  • Predictable level-pay premiums, so your clients always know what to expect from their policy.
  • The ability to tailor coverage with optional riders and endorsements.

This GUL may be a compelling solution for clients who want the simplicity of term coverage, but desire lifetime guarantees, or those wanting a straightforward GUL policy without a long list of customization options.

ExtendCareSM Rider

With the ExtendCare Rider, clients can affordably alleviate the financial burden they may experience if they become chronically ill. By pairing Protective Lifetime Assurance UL with the ExtendCare Rider, you can provide clients with added value and a comprehensive financial plan — guaranteed death benefit coverage and protection against the financial impact of a chronic illness.

Return of Premium Endorsement

On or after the 10th policy anniversary, the Return of Premium Endorsement will pay policyholders 25% of all premiums paid to date if they choose to fully surrender their coverage.

Endorsement Eligibility*  
Policyholders are eligible for the Return of Premium Endorsement regardless of the issue age. The endorsement is available to those who fall within the Non-Tobacco, Preferred or Select Preferred underwriting classes, as well as to those with table ratings up to and including Table 4 and policyholders with a flat extra premium up to and including $5 per thousand. Applicants are not eligible for this endorsement if they fall within the Tobacco underwriting class.

For more information about Protective Lifetime Assurance UL or to run an illustration, please contact your Protective Life representative.

Let’s deliver on our promises. Together.


PLAG.1611647 (03.20)
For Professional Use Only. Not for Use With Consumers.
Protective is a registered trademark and Lifetime Assurance is a trademark of Protective Life. Protective Lifetime Assurance UL (UL-22) is a universal life insurance policy issued by Protective Life Insurance Company, Brentwood, TN. Policy form numbers, product features and availability may vary by state. Consult policies for benefits, riders, limitations and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. In Montana, unisex rates apply.
Lapse protection guarantees the policy death benefit for the duration of the guarantee and does not cover cash or surrender value.
Loans, withdrawals, and other policy and premium changes will affect the cost and length of protection. Failure to make premium payments as planned may cause the policy to lose lapse protection and premiums required to restore it could be significantly higher. Refer to the policy and endorsements for complete terms, conditions, and limitations.
All payments and all guarantees are subject to the claims-paying ability of Protective Life Insurance Company.

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