Starting January 11, 2021, Protective® Classic Choice term will have even lower rates while providing several enhancements available to even more clients.

The per diem limit for chronic death benefit riders will increase to $400/day beginning in 2020.

Did you know that the average face amount of IUL policies sold in 2019 was $500,000?1 That means that while your go-to IUL solution may play well in large case scenarios — it may not be the best fit for your client.

Offer clients an even stronger life insurance solution with a powerful combination of a Protective Life UL and ExtendCare. We have redefined the expectation of loss of Activities of Daily Living down to 90 days instead of 12 months, allowing your clients to address the financial burden a chronic illness could cause more quickly.

We recently enhanced the Policy Value Credit on the Protective^® Strategic Objectives II VUL to offer your clients 14 more years of cash value accumulation potential. That means additional cash value potential for their retirement plans while also providing a death benefit to help ensure financial security for their loved ones.

Our newest product – Protective Executive UL – provides a group term carve-out solution that expands your reach to the executive benefits market.

We’ve repriced Protective^® Classic Choice term to have new lower rates in multiple cells, putting it in the Top 3 or better 96% of the time in monthly pay scenarios and in the Top 3 91% of the time in annual pay scenarios.* These new rates went into effect September 21, 2020.

At Protective Life, we’re continuously looking for ways to improve and streamline the application process. There are currently two versions of our EZ-App^SM electronic application — the original version and the enhanced version. We have decided to consolidate both versions into one, making it a one-stop shop for all core UL and term life insurance applications.

At Protective Life, we want to make sure you’re equipped with a full, diverse life insurance portfolio so you can meet every client’s need. That’s why we are excited to announce our survivorship UL product — Protective Survivor UL — is back in our portfolio.

We’ve repriced Protective^® Classic Choice term to have new lower rates in many places, putting it in the Top 3 or better 95% of the time in monthly pay scenarios and in the Top 3 or better 93% of the time in annual pay scenarios.^*