Protective Life is committed to serving our customers and providing valuable products. Due to the current interest rate environment, and particularly the decrease in yields over the past few weeks we find it necessary to implement new premium limits for certain products.

Effective March 30, 2020, in all states including New York, the following annual premium limits will be implemented:


New Annual Premium Limit

Protective Advantage ChoiceSM UL


Protective Indexed ChoiceSM UL


Protective Custom ChoiceSM UL


ProClassic IISM UL


For Protective® Strategic Objectives II VUL, the annual premium limit will remain at $5,000,000.

The ELI illustration system and other quoting services will reflect these changes on March 30, 2020.

Important dates:
March 29, 2020 – Last day the illustration system will allow quotes to be run with premiums above the new limits. Any applications submitted above the new limits, must have an illustration run by this date.
May 22, 2020 – Last day to submit applications for cases with premiums above the new limits.

For any questions, please contact the Protective Life Sales Desk at 877-778-3500, option 1.

Let’s deliver on our promises. Together.

For Professional Use Only. Not for Use With Consumers.
Protective and Protective Life refer to Protective Life Insurance Company (PLICO) and its affiliates, including Protective Life & Annuity Insurance Company (PLAIC).
Insurance products are offered by Protective Life Insurance Company in all states except New York where they are offered by Protective Life & Annuity Insurance Company. Securities are offered by Investment Distributors Inc. (IDI), the principal underwriter for registered products sold by Protective Life. PLICO is located in Brentwood, TN and PLAIC is located in Birmingham, AL. Policy form numbers, product features, and availability may vary by state. Consult the policy for benefits, riders, limitations, and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex. All payments and guarantees are subject to the claims paying ability of the issuing company.

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