The Help Protect Our Families campaign helps elevate the visibility and need for financial security with life insurance protection for all. Started in February, this multi-pronged outreach campaign creates awareness and drives education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion.

Want to help spread awareness? Insights, solutions and resources are available to you to help close the life insurance coverage gap at Be sure to check the site frequently for updated materials, including the latest assets below. You can also view last month’s post for additional resources.

And don’t forget to use the hashtag #HelpProtectOurFamilies when promoting the campaign on your social media.

Help Protect Our Families campaign event calendar »
Toolkit archive now available »
Life and Health Advisor column on the life insurance coverage gap »
Article on how life insurance helped a newly immigrated Vietnamese family »
Thrivent column on the impact of COVID-19 and life insurance protection »
RGA blog post about the importance of thinking differently »
MDRT article highlighting the value of building strong relationships with clients »
Social media post 1 »
Social media post 2 »
Social media post 3 »
Social media post 4 »
Social media post 5 »
Social media post 6 »

We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.

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