The COVID-19 pandemic has heightened people’s awareness around their physical and financial security. At this pivotal moment, our industry has an opportunity and obligation to help more Americans secure the financial protection they need. Help spread the importance of having life insurance with the Help Protect Our Families campaign, whose mission is to address the estimated 30 million underinsured and the 30 million uninsured Americans. It aims to close the life insurance coverage gap – which amounts to nearly $12 trillion – and helps elevate the need for financial security with life insurance protection for all.

Visit LIMRA.com/HelpProtectOurFamilies to find the most recent campaign tools, resources, industry insights and solutions to help spread awareness. The site is updated often with new materials, including the latest assets below. You can also view last month’s post for additional resources.

And remember to use the hashtag #HelpProtectOurFamilies when sharing the campaign on your social media platforms to further help spread awareness.

Help Protect Our Families campaign event calendar »
How the pandemic spotlighted life insurance »
Life insurance benefits are a critical yet overlooked tool in creating financial security »
Life insurance sales are up, but for how long? »
IMPACT article highlighting ways the life insurance industry supports people in Washington state »
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We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

PLAG.3105222.09.21
For Financial Professional Use Only. Not for Use With Consumers.
Protective is a registered trademark of Protective Life. Protective and Protective Life refer to Protective Life Insurance Company.

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