The mission of the Help Protect Our Families campaign is to create awareness and drive education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans. It aims to close the life insurance coverage gap – which amounts to nearly $12 trillion – and helps elevate the need for financial security with life insurance protection for all.

You can help, too. Visit to find the most recent campaign tools, resources, industry insights and solutions to help spread awareness about the importance of having life insurance. The site is updated often, with new materials, including the latest assets below, and view last month’s post for additional resources.

Don’t forget! Use the hashtag #HelpProtectOurFamilies when sharing the campaign on your social media platforms to further help spread awareness.

Help Protect Our Families campaign event calendar »
How life insurers can drive growth and protect underserved markets »
How to build an effective social media content strategy to engage new clients »
Three key sales learnings from the virtual world »
Social media post 1 »
Social media post 2 »

We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.

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