The Help Protect Our Families campaign was launched to create awareness and drive education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion.

Through a multi-pronged outreach campaign, insights, solutions and tools will be provided to help close the life insurance coverage gap. To further help even further close the coverage gap, conduct a needs analysis with your clients to help them estimate the amount of life insurance coverage they need and compare it against what they currently have.

Access sharable resources online at and check the site frequently for updated materials, including the latest assets below. And view last month’s post for additional resources.

Protective simple needs analysis tool »
Protective detailed needs analysis calculator »
RGA article about the power of collective action »
LIMRA article with an overview of the U.S. individual life insurance sales projections through 2022 »
NAIFA article on leveraging the power of permanent life insurance »
NAILBA post on asking clients the right questions to help identify their financial priorities »
LL Global MarketFacts cover story on the growing life insurance coverage gap in the U.S. »
Help Protect Our Families campaign event calendar
LIMRA and Life Happens 2021 Barometer Study results, including infographic
ACLI article highlighting the importance of life insurance
Social media post 1 »
Social media post 2 »
Social media post 3 »
Social media post 4 »
Social media post 5 »
Social media post 6 »

We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.
Protective and Protective Life refer to Protective Life Insurance Company and its affiliates, including
Protective Life & Annuity Insurance Company.
Insurance and annuity products are issued by Protective Life Insurance Company (PLICO) in all states
except New York, where they are issued by Protective Life & Annuity Insurance Company (PLAIC). Registered products are offered by Investment Distributors, Inc. (IDI), Member FINRA. PLICO is located in Brentwood, TN.; PLAIC and IDI are located in Birmingham, AL. Policy form numbers, product features, and availability may vary by state. Consult the policy or contract for benefits, riders, limitations and exclusions. All payments and guarantees are subject to the claims paying ability of the issuing company.
Protective® is a registered trademark of Protective Life Insurance Company.

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