To change the trajectory of life insurance ownership in the United States, several industry associations united with full support from Protective Life to help Americans get life insurance coverage by raising awareness about the value of life insurance.

On February 1, the first phase of the Help Protect Our Families campaign was launched to create awareness and drive education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion.

Through a multi-pronged outreach campaign, insights, solutions and tools will be provided to help close the life insurance coverage gap. Access sharable resources online at and check the site frequently for updated materials, including the assets below.

Social media post »
Fact sheet »
NAILBA article on emotional intelligence »
Video interview with Finseca and Brighthouse CEOs »
Twitter chat hosted by LifeHappens »
Selling life insurance fact sheet »
NAIFA article on building client relationships »
ACLI article on regular policy reviews »
Insure Your Love campaign materials »
LIMRA social media post 1 »
LIMRA social media post 2 »
LIMRA social media post 3 »
LIMRA social media post 4 »

While the pandemic continues to wreak havoc, we hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Professional Use Only. Not for Use With Consumers.

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