Launched in February, the Help Protect Our Families campaign creates awareness and drives education in our industry to address the estimated 30 million underinsured and the 30 million uninsured Americans amounting to a coverage gap of nearly $12 trillion. It aims to close the life insurance coverage gap and helps elevate the need for financial security with life insurance protection for all.

So how can you help? Visit to find the most recent campaign tools, resources, industry insights and solutions to help spread awareness about the importance of having life insurance. Be sure to visit the site frequently for updated materials, including the latest assets below, and view last month’s post for additional resources.

And remember to use the hashtag #HelpProtectOurFamilies when sharing the campaign on your social media platforms.

Help Protect Our Families campaign event calendar »
MDRT video sharing tips on how to effectively ask for referrals »
Fact sheet focused on the workplace benefits market »
IMPACT article highlighting how the life insurance industry supports people in Massachusetts »
New research findings encouraging employers to highlight the value of life insurance during the open enrollment »
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We hope this industry effort will lead to more Americans getting the life insurance protection they need to secure their financial futures. Thank you for your support.

Let’s deliver on our promises. Together.

For Financial Professional Use Only. Not for Use With Consumers.

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